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How to Profit With a Home Based Business – Helping Businesses Advertise Targeted and Locally Online

Today’s economic climate is getting tough on not only consumers, but business owners also.

Small business owners are especially being hit hard, as potential customers are basically not using the traditional ways to search and find any business. Essentially, much of the advertising being utilized today is actually not reaching potential customers, as most customers are using the internet to search for just about anything.

Traditional advertising like TV, radio, Magazines, Yellow pages, mailers, etc., are not as effective or affordable anymore. You may ask why is this happening. Well, just about every household uses a TiVo or DVR to skip commercials; more consumers are going to commercial free radio or simply change to another station during those 3 to 5 minute commercial blitzes; Yellow pages are becoming a waste of trees in that no one even picks them up anymore; and most customers are too busy to clip coupons from a magazine, mailers or newspapers.

To make matters worse, the actual cost of such traditional advertising is increasing as businesses demand for such advertising is dropping dramatically, as well as actual circulation. This reduction in advertising revenue and circulation means that most advertising companies have to increase the cost of their advertising.

In addition, with reduced advertising revenue coming in, these advertising companies themselves now have to cut costs, resulting in layoffs, reduction in the size of their media, charging more for the advertising, or worse, these simply go out of business.

It is predicted that several major newspapers will be out of business by 2010 mainly due to loss of advertising revenue. The Rocky Mountain News closed, and the Seattle Post-Intelligencer, has recently closed.

For example, recently listed these 10 newspapers that are in serious financial trouble. Again, the issues are due to decline in circulation and most importantly, lack of advertising revenue. Most of these newspapers, and others, will go digital to try to stay alive.

So, what does this mean for the small business owner? There has to be major changes in the way they advertise to reach potential, and even current, customers. Business owners must still drive traffic and interest to their business, but it must be done in a way that is cost effective and gets a better return on the investment.

The answer is that all businesses must have an online presence that is effective and affordable. However, most business owners don’t know how to achieve this goal.

Less than 50% of businesses have websites. And, of those businesses that do have websites, these business owners have no understanding of how to promote their web presence, or it is too expensive and time consuming.

Creating and being effective with an online presence is something that business owners need to do, but, it should not take away from why the business is really there anyway – to make sales and stay in business. Business owners are good at running their business. Advertising and marketing should not take away from their main function.

But, in today’s economic climate, online advertising is the best strategy for businesses to stay competitive and reach customers. But, this effectiveness actually goes one step further. There is the need to focus their advertising to a targeted audience, with ads that are relevant on a localized basis.

However, most business owners do not know how, nor have the time to do this tye of needed local online advertising.

For example, a lawn mower repair shop in Houston, TX is not effectively advertising online, when a customer searching for mower repair in upper New York state, sees the Houston businesses beautiful website on the internet.

Customers are already searching online for businesses and services, and that beautiful website that a business has does not really have a chance to compete with the large companies. In addition, most business owners do not understand ideas like SEO, or have the revenue to use Pay Per Click techniques like Google Adsence, etc.

Therefore, business owners need help in finding the best way to advertise online in their local areas, and without spending a ton of money to do it. Face it, the dollars being spent on print advertisements and coupons is just not working anymore.

The internet has always been a tool for businesses to connect with customers, if the business could afford it.

And in today’s tough economic times, reaching the most targeted customers is the way to stay ahead of the competition, while keeping costs affordable.

This article shows the importance for businesses to have an effective marketing plan that targets a specific audience, and that is affordable. Having a home based business that specializes in helping business owners advertise locally online, can be profitable.

The Small Business Ad Dilemma

Small businesses, and for that part, some medium sized businesses are ‘stuck’ in an advertising dilemma that appears like a fog to them. They stick to the ‘regular advertising and marketing avenue’ because it’s what they know best. It’s worked for years, so why mend something that’s not broken, EH?

Well it might not be broken, but it is getting tired and worn down. It doesn’t act in the same way it did in it’s prime. The ‘regular advertising and marketing avenue’ has become an overgrown, pit-holed route that most new businesses simply don’t travel down any more. They’ve found the branding super-highway that is the ‘social networking phenomenon’ that every teenager has already got permanently ‘wired’ into their brain.

OK. Which is supposedly the most valuable market on the planet? The market that most of the world’s wealth is ploughed through? Could it be the teenage/young adult market? Don’t they have the most influence over what the advertising agencies insist on us viewing? They do, and that is why the ‘social networking phenomenon’ is already dramatically affecting the advertising habits of all of the high-flying companies around the world right now.

The upside to this trend is that literally ‘every’ business, large or small, can generate ‘equality’ in that marketplace. Admittedly there are some new tricks and rules to play by, but all the free help and assistance is out there at the moment for anyone to draw on and ‘brand’ themselves or their business in any way they see fit.

The ‘regular advertising and marketing avenue’ still has it’s place though, and providing that it’s priced accordingly will always bring a certain ‘value’ to those traveling down that route. Though it has to be said, that businesses who do still want to travel the ‘regular’ advertising route, should look to invest their advertising revenue with an internet based model that’s also regularly utilizing the ‘social networking phenomenon’ to drive potential customers in their direction.

FRED67 has the look of an old school business referral website, but the methods used to drive visitors heavily depends on social networking, blogging, and visual exposure to it’s catchy logo. Regular SEO tactics also ensure that it’s listings in Google are kept on the relevant first pages of it’s chosen keywords. Therefore, advertisers who are given their own bio-pages within the website can expect to glean the traffic heading towards their category. The bio-pages also show up as ‘individual listings’ in Google and all other major search engines as well.

Any business person who is a techno-phobe, or who simply doesn’t want to master the ins & outs of internet marketing, can simply piggy-back on a website like FRED67 and have the benefits of a web presence without ‘any’ of the hassle. In fact there is a new genre` of marketers out there who ‘solely’ target those business people and offer their services to take all of the worry and inconvenience of web administration, and make it ‘their’ responsibility. They do charge very well for their services as well. So for the small to medium business working with a tight budget, the ‘piggy-back’ option would probably be the most attractive.

There is a growing market for those willing to take a ‘much smaller’ portion of the massive advertising market out there, to utilize the ‘social media phenomenon’ and ‘brand’ a website similar to FRED67. It can be done with just the outlay for a reliable web-hosting account, and the cost of a good .com domain.

Home Business – Getting Started Quickly!

In today’s world it is IMPERATIVE to learn internet marketing if you are to be as successful as possible in business.

However, contrary to what many trying to promote their programs will tell you, developing an income from internet marketing is a slow proposition. Banner ads are practically insignificant for effective advertising, SEO requires a great bit of skill and knowledge, as well as a fair bit of time before you realize any results.

PPC advertising is a SUPER way to generate income. But unless you have a good marketing plan and a product in place to fund it you will lose your shirt.

If you are looking for a way to start generating an income QUICKLY, for a minimal investment, you’re going to need to look for a product that people NEED or WANT and that has a significant profit margin for you. It also needs to be something that you can be passionate about.

You can’t expect this to happen with a product that only costs $10. You need a product at a price point that is considered reasonable to the purchaser AND provides you with a good income quickly.

Personally, I’m passionate about business building and marketing. So I get excited about great marketing tools. One I have found that is EXTREMELY effective AND provides a good source of income is a voice broadcasting software.

I like selling this product because I know that small businesses, including network marketers, NEED an inexpensive marketing tool like this to generate leads, promote their business, and stay connected with their customers. I know that civic groups and other organizations can benefit from it as a tool to stay connected with members and keep members up to date on events and announcements.

As far as building a business goes you can begin generating income with this product very quickly because on your first two sales you make $250 per sale and thereafter you make $500 on every sale you make.

In fact, I have just purchased an additional system to get my daughter-in-law setup with a way to work from home so that she can continue to be a stay-at-home Mom.

You may not be as passionate about a product like this as I am. But I use it to illustrate my comments. You need a product that provides significant income, that YOU are passionate about, AND that people NEED or WANT.