How Can Twitter Grow My Business?

Twitter is taking off like a rocket, it is a “killer app”. Although not many people really understand it. If you understand the basic concepts of Twitter but have the question “How can Twitter grow my business?” This article is for you, we will concentrate on explaining how Twitter can be used for business. We will assume you know the basics of being followed and following, along with knowing what a Tweet is.

Twitter tools for business are critical and how you use them is equally important. So how can Twitter grow your business? There are two ways; The first is the most common. To search Twitter users that have bio’s or Tweets that match your businesses products or services. This is really a type of prospecting. The second is customer service.

In order to understand how Twitter can grow your business, let’s break it down in sales terms versus Twitter speak. Explaining to a hard core business person what Twitter is, is much easier than you think. You gain followers. “Prospects” that have given the OK to communicate directly. Of course you must provide a reason for them to follow. Your brand and products must be up to par. If they are not, the followers can bite you. The people you follow would be considered “targets”. So with two simple word changes, most marketing people will understand what Twitter means to them. Now they can explain to upper management why they should use Twitter as a standard communication tool.

When you Tweet your message, your message is sent to the Twitter world. It is your advertising to draw people in and follow you. For most business’s 140 characters will not sell the product or service. The Tweet is more like a tap on the shoulder or a whisper. All the money that has been invested in your blog, website and white papers will have an audience that meets your customer demographics and interests. Also consider when using the correct tools it is possible to gain 1, 5, 10 or even 20 thousand followers in about 60 to 90 days. If you send a link to a landing page on your website and only 15 to 30% follow your link, 5% of those go to the landing page, that could be 38 customers ((5,000*.15)*.05). Think of it. 38 prospects for just sending out a text message directing them to a landing page or blog that already exists. Also think of the multiplier if your content is good and on message, you can get a Re-Tweet. That 38 could grow 3 to 5 times if the right people like your message. As you can see, the math really works. This is how Twitter can grow your business.

The second way Twitter can grow your business is by using it as customer service or damage control. When a person Tweets negatively, it is good to react directly with them. Find out what the real issues are and solve them. Since you need to be mutually following prior to sending a direct message, the Twitter world can see your speed to react. After you are mutually following, then direct message them. There is no point in starting war of tweets in the open. If you solve the issue fairly and quickly most people will Tweet your about your service. By looking for Tweets that reference your company or products. is an excellent tool for this and simple to use. You set the terms and it will look for conversations that match. TweetBeep also has the ability to setup feeds so you do not have to revisit the site. Although this is hard to measure, it has become to some degree a “cost of doing business”.

You must also learn how Twitter interacts with other aspects of your of your Internet marketing. There are tools and API’s that will have your tweets broadcast on LinkedIn, your WordPress blog or even on Facebook. Twitter is an excellent way to bring all your Internet marketing efforts together. This how Twitter can grow your business.

For further reading about the Twitter tools for business and detailed instructions visit

Why Pay? Free Small Business Grants

When American citizens commence establishing or a expanding a new business there are a few options to consider as far as financing is concerned. Government small business grants, high interest bank loans, and private loans from investors, family members, or credit unions are generally the most common sources. A majority of new or potential small business owners overlook the magnificent option of acquiring small business grants as a means of financing, however, this is not advised. In fact, it would seem quite ridiculous to discount the advantage of receiving free government money, yet thousands of qualified candidates do just that each year.

It is quite puzzling that so many intelligent and savvy business people simply surpass the opportunities to obtain free business grants, made available by the very same government who they curse for taxing them, and misusing their contributed funds. These individuals are smart enough, resourceful enough, driven and enterprising enough to envision and build new and thriving businesses and corporations, then why on earth did they pass on free money to make the initial investments and expansions? Because they didn’t know, that’s why.

The government sets aside hundreds of billions of dollars each year to award to new and enterprising entrepreneurs who prove to have a solid business plan and show significant promise of becoming successful. A well thought out and formally outlined business proposal of nearly any sort is quite often likely to be approved for small business grant program funding by most American granting committees. One of the main reasons for this is because the government is required by law to distribute these funds to the American taxpayers each year. However, they are not required, and in fact prohibited, from advertising this funding, so far too many potential candidates remain unaware of these amazing opportunities each year.

There are few requirements to qualify to receive free government grant money to start your own business, providing you are searching in a category, or several categories, that you, individually, fall into. For instance, if you are proposing a business plan to an American minority grant agency, but you are not a considered a minority citizen, you would not qualify. But you still may qualify for a standard government small business grant to fund your start up or expansion. If you are a businesswoman, there are a number of opportunities in women’s business grants that men obviously wouldn’t qualify for. But the same men may be able to acquire minority, business grants, single parents grants, or more. Sometimes, even if you have been denied numerous business types of grants for whatever reasons, you may still be able to achieve free government money through personal grant programs and apply that funding towards your business endeavors.

Free money is free money no matter what you call it. Anyone who is embarking upon a new and progressive business venture, or hoping to enlarge or expand an already existing outfit should definitely investigate their options of obtaining free government money in small business grants before committing to the years of increasing interest and monthly payments that go hand in hand with bank loans. Why pay for what you don’t have to?

Objectifying Your Small Business’s Logo

A common thing to hear at the start of a logo design project is, “I just want a picture of a [insert object here] to be my logo.” The object could be a hammer, a car, a golf club, a spine, a pile of books, a map … you name it. This object may or may not have a direct relationship with the business that the logo will be representing. For example, I’ve been asked to draw a sea horse logo for a financial planner, and recently, a client requested that I work a cat into the logo for her exercise company.

There are two major issues inherent with designing a logo with a picture of an object in it. The first is that your logo instantly becomes a “representational logo,” and you’ll want to evaluate whether this form of logo serves your business best. The second issue is that before committing to using that object as the face of your business, you’ll have to carefully consider the type of object that you’re including in the logo and all of its’ possible meanings to the viewer.

So, let’s tackle the issues with the first one first: The fact that your logo will be a representational logo.

What is a representational logo? And is it the right choice for my business?

“Representational logo” simply means that the icon of the logo has a picture in it that looks like a recognizable object. A representational logo is often most appropriate for a company that’s on the smaller side, or one that provides business-to-consumer, or personal services (think dog walking, house painting, carpentry).

You rarely see representational logos for successful professional services companies (think accountants, lawyers, engineers), unless those companies are very small. So make sure that having a representational logo matches to the level of sophistication that you’d like your company to reach. You can evaluate the level of sophistication in terms of the object you choose to use as your logo and how the object is drawn. For example, a cartoon of a pile of money may not convey the right visual message for an investment specialist.

It is true that some big companies do have representational logos–the apple for Apple Computers, for example. But they’ve already made their business name a little abstract by combining words that don’t go together conceptually, so having a representational logo in this case can help to make their incongruous name more memorable.

Choose your object wisely

If you commit to a representational logo, you should choose an item that makes sense in some way with your business–either based on your business name, what you sell, or if there’s a more complicated story that you’ll wind up having to explain to prospects. Also remember that you’re signing up for your company to always have some sort of link to the item in the logo–so you may not want to start out with a picture of a product that you sell.

For example, say you operate a foods company making chips out of carrots, and you decide to go with a carrot in the logo. Then your company decides a short while later to change directions and start manufacturing chips made of corn instead. Suddenly, the carrot logo is less appropriate for your business; and unless you find some way that it does integrate into your new business direction, you might run into trouble.

You’ll also want to think about the meaning of the item that you choose as your logo. Some items already have a traditional symbolic meaning–for example, a butterfly is often used to symbolize change or transition because it goes through a metamorphosis. Research your item so that you can become sure that you’re not missing any of its’ potential meanings. And in this way, you can make sure that your item doesn’t have any unintended negative connotations as well.

A representational logo isn’t right for every business. But if you decide that a representational logo is the right choice for your business, then making sure that you choose your object wisely can help you to ensure that your logo will be a good fit for your business and that it will support the growth of your brand.